Wednesday, 2 May 2012

What Should I Know as an SEO Expart?

Sometimes, people used to ask what are needed to know for being an SEO expert. Some know few components of it while some other may have a general knowledge on SEO. But if you really want to be an SEO expert, you must have to know thoroughly all the factors related to total SEO concepts. Here I am trying to show you the total number of tools and factors for the total comprehension of SEO. 

Most importantly, first of all you need to know below two questions:
  1. What is SEO
  2. Why is SEO or What are the benefits of SEO?
Now move forward to the following tools and techniques of SEO. 

SEO is mainly of two kinds - ON Page Optimization and OFF Page Optimization.

For ON Page Optimization you have to know -
  1. Title Optimization
  2.  Meta Tag Optimization
  3. Important HTML tags
  4. Keyword Optimization & Synonyms
  5. Link Optimization
  6. Image Optimization
  7. Content Optimization
For OFF Page Optimization you have to know -
  1. Link Building
  2. Search Engine Submission - Google, Yahoo, Bing
  3. Sitemap submission
  4. Directory Submission
  5. Press Release Submission
  6. Article directory Submission
  7. Forum Posting
  8. Social Networking and Bookmarking Sites
  9. Submit to RSS feed Directories
  10. Use keywords in anchor text
  11. Obtain links from high ranking publisher
  12. Footer Links
  13. Blog Posting and Commenting
  14. Affiliate Marketing
However, you need to have a good knowledge on Google Analytics, as well as 'Black Hat' &'White Hat' optimization that will help to do pure Organic SEO.

Ability of in-depth analyzing like page rank, alexa rank, domain age, indexed pages, back-links, 'do follow', 'no follow' and some other advanced queries of a particular site  is another important requirement for being an SEO Expert. For analyzing any particular site you can use different types of SEO tool bars like SEOquake, SEO Site Tools and so on for analyzing that particular site.

Above all, as an SEO expert you should always need to be updated of the latest changes and updates including 'does' & 'not does' for Search Engine Optimization.

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